From push to pull – GDPR is your new marketing normal

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From push to pull – GDPR is your new marketing normal

From 25 May 2018 new GDPR regulation will come into force meaning that companies will need legitimate relationships with those they contact or they will need to obtain consent in order to keep in touch. So will this be the end for outbound sales communication? Whether your product is mass market or niche, a strong […]

Who are you talking to?

As Ginni Rometty (IBM) intuitively says “the marketer must understand each customer as an individual or risk being left in the dust.” When used correctly, Direct Marketing (DM) is an intelligent way to communicate personally and directly with your audience. You need to find the right balance for your target group in terms of content, […]

Big Data For Small Businesses

Are you harnessing the potential of the information you already have? Ask what you know about your client base? You might be surprised, even the most basic records could provide information on age, location, and purchase history. If you’ve sold them a product you also have an insight into their tastes. Multiple sales add weight […]

Garbage In, Garbage Out

In a big data world, ‘garbage in, garbage out’ has never been more relevant to your CRM process. A bit like social media followers, you can easily have a false sense of security with a big database and big mail shots. However if the data isn’t accurate, you’re wasting your time and the process could […]